We all knew this day would come. After a long and colorful career in the 24-count crayon box, Dandelion (or Dan D. for short) launches into retirement by announcing a bucket list that will take him around the world. Twenty seven years in a box is no small feat, even for one of the OG colors of Crayola. So we went all out when planning the big announcement and the results were pretty big.
Prior to the announcement of which crayon will retire, we rolled out a couple of short teaser videos.
Then we made Dan D.’s tour announcement by showing some of the destinations he’s been to in a scrap book album style video .
We put these videos in high traffic areas like Time Square!